OUR MARKETS
We are currently investing in building a strategic presence within the following four verticals
LIFESTYLE & WELLNESS
TARGETING THE TOP-END OF THE LIFESTYLE AND WELLNESS MARKETS.

LEVERAGE SIP’S, PRODUCT REVIEWS, AMBASSADORS AND SOCIAL MEDIA TO CREATE LOCAL AWARENESS FOR BRANDS.

DISTRIBUTE VIA TOP-END RETAILERS.
CYCLING & ADVENTURE
FOCUS ON THE GRAVEL, TOURING AND ADVENTURE RACING MARKETS WITH WORLD LEADING PARTNERS.

ALIGN WITH ANCHOR TENANT BRANDS AROUND WHICH THE BIGGER CATEGORY CAN BE BUILT.

WORK CLOSELY WITH RETAILERS, RACE OWNERS AND TOUR OPERATORS TO BUILD CONSUMER AWARENESS.
PET SUPPLEMENTS
TARGET A HIGH GROWTH MARKET IN SA WHERE THE AVERAGE MONTHLY SPEND PER PET IS INCREASING EXPONENTIALLY.

LEVERAGE HEMP AS THE NEW WONDER INGREDIENT FOR PETS.

ALIGNING WITH YOUNG, MARKET LEADING PRODUCERS FROM THE US.

LEVERAGE OFF R&D AND PRODUCT ROADMAPS.
INTERNET OF THINGS
CONSUMERIZATION OF LEADING PRODUCT BRANDS TARGETING HOME AUTOMATION, PREVENTION AND SECURITY.

PARTNER WITH RETAIL TO BUILD A CATEGORY.

WORK WITH TRADE, PROPERTY, INSURANCE TO BUILD BUNDLED OFFERINGS.
Who
WE ARE

Wheelhouse is a specialist import and brand developer focused on building a portfolio of distribution rights targeting market verticals considered high-growth and scalable

OUR
AIM

To build a vast portfolio of import and distribution rights representing the most innovative, young and dynamic global brands within our target verticals

Our
Focus

Developing relationships with market leading brands and product houses who wish to use Wheelhouse as a gateway into the vibrant high-growth South African market.

DISTRIBUTION MODEL
We have a extensive distribution model that has been designed around our four verticals
Retail
Online Distribution
Pop-up/Mobile
ONLINE CHANNELS
Alamanda
Finding the impossible
Lifestyle & Wellness
Gravel & Tour
Gear for adventure
Cycling & Adventure
Nirvana Health
The best or nothing
Pet Supplements
Rockethall
Home automation
Internet of things
WHAT WE DO

The strength of Wheelhouse lies in our ability to predict trends, identify leading brands, create local awareness and demand,  and build something from nothing.

Our founders have been involved in a number of very significant ‘market firsts’ and having spent the past 15 years focused in the tech space we’ve now decided to move into new areas that we predict will become mainstream consumer-facing categories over the next 3-5 years.

1

DEVELOP GO-TO MARKET STRATERGIES

2

SECURE INCOME AND DISTRIBUTION RIGHTS

3

PROVIDE A MULTI CHANEL DISTRIBUTION

4

DEVELOP STRATEGIC SALES AND MARKETING CHANNELS

5

INVEST IN FUTURE DIRECT-TO-CONSUMER E-COMMERCE BUSINESSES

6

IMPORT, LOGISTICS AND WAREHOUSE

7

ORDER FULFILLMENT

8

MARKET RESEARCH AND ANALYSIS

OUR Brands
Our portfolio of brands features some of the biggest and most innovative names in the business
Lifestyle & Wellness
Cycling & Adventure
Pet Supplements
Internet of Things
A FIRST-OF-ITS-KIND ON THE MARKET, UNDER HAIR CARE™ OFFERS THE MOST IDEAL HAIR REGIMEN FOR CLEANSING AND PROTECTING YOUR SCALP AND NATURAL HAIR WHILE WEARING PROTECTIVE STYLES
LQD SKINCARE IS THE LATEST GROOMING BRAND THAT DELIVERS RESULTS WHILE PROTECTING THE ENVIRONMENT.
A NEW GENERATION OF MTB TUBES THAT ARE TWICE AS ROBUST AND PUNCTURE RESISTANT AS NORMAL TUBES WHILE WEIGHING 65% LESS AND BEING MORE ELASTIC.
A FAMILY-OWNED AND OPERATED COMPANY WITH A BURNING DESIRE TO PRODUCE HIGH-QUALITY, CUSTOM-MADE, PERFORMANCE BICYCLE FRAMES AND PARTS, THAT ARE FUNCTIONAL PIECES OF ART.
SINEWAVE CYCLES DESIGNS HIGH QUALITY, INNOVATIVE ACCESSORIES FOR CYCLISTS.
PREMIUM CYCLING SHOES THAT ARE INNOVATIVE, MADE WITH THE HIGHEST QUALITY MATERIALS, AND SUPERIOR COMFORT.
OVEJA NEGRA SPECIALIZES IN BUILDING BIKEPACKING GEAR, MAKING BAGS ON SITE AND SOURCING AS MANY MATERIALS AS POSSIBLE FROM THE US
HEMP INFUSED PET PRODUCTS. THEY STAND BEHIND THE QUALITY AND INTEGRITY OF THEIR PRODUCTS, FROM SEED TO SALE, 100%. THEY ONLY USE THE HIGHEST QUALITY, HUMAN-GRADE INGREDIENTS FOR THEIR PET PRODUCTS.
ESTABLISHED IN 2015 TO PIONEER AND MARKET HEMP-FOCUSED PRODUCTS FOR THE PET INDUSTRY.
PROVEN JOINT CARE FOR DOGS OF EVERY AGE, SIZE, AND BREED. - EXPERTLY FORMULATED TO RELIEVE PAINS, INCREASE MOBILITY AND KEEP DOGS MOBILE
FIBARO SMART HOME DEVICES PROVIDE A COMPREHENSIVE ENVIRONMENT THAT ADAPTS TO THE NEEDS OF THE ENTIRE FAMILY
MOODO® THE SMART HOME FRAGRANCE BOX. AN INNOVATIVE FRAGRANCE DIFFUSER PRODUCED BY AGAN AROMA, A LEADER IN THE FRAGRANCE INDUSTRY FOR OVER 35 YEARS.
SMAPPEE INTRODUCES PATENTED TECHNOLOGY INTO YOUR HOME, THAT DETECTS ALL OF YOUR MOST IMPORTANT APPLIANCES. SUPPLEMENT THIS WITH THE SMAPPEE PLUS FOR SUBMETERING, TO KNOW EXACTLY HOW MUCH YOUR APPLIANCES CONSUME EVERY MONTH AND EVERY YEAR.
Contact us

For Partnership Enquiries:

We are wanting to engage with product principles, partners and entrepreneurs who are leading-lights, innovative and share our passionate to be creators and pioneers in new and exciting consumer markets, using Wheelhouse and our blue-print, as a gateway to South Africa’s discerning consumer, and potentially into Africa as a medium-term opportunity.

Specialist import and brand developer focused on building a portfolio of distribution rights targeting market verticals considered high-growth and scalable.

our Address

Johannesburg,
South Africa

our Emails
our hours

Monday-Friday: 8:00 – 17:00
Saturday-Sunday: Closed